Marriott Company’s Expanding in Kenya
To decide whether Marriott should expand to Kenya’s market or not, the macroeconomic forces should be studied. The new hotel chain in Kenya’s economics may present such a way out of the difficult situation. Conducting different social responsibility programs Marriott can get the government support in all activities of the company.
Marriott is a sort of company that constantly applies new useful technologies, adopts different innovation, and it will promote these innovations working in Kenya. The nature and geographical position of Kenya should contribute to the development of the company, for there are many green areas and national parks rich in the varieties of the flora and fauna. This factor presents an advantage, and there should be organized the excursions to the safari or in the parks for tourists.
So, it is obvious that the Marriott company should do everything possible for the successful expansion to Kenya’s market. As a result of a deep analysis of different factors and forces, which influent the company’s performance, it should be mentioned that Marriott is going to gain a success and after some time it will become a leader in this sphere of the market in Kenya. This company is ready to control all the unexpected problems, and the expected investments in this project are rather high, so it is worth establishing all sorts of hotel innovation and service and expanding the company in Kenya.
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